Originally Posted by
Marinero
Hi, M,
You've asked the million-dollar question! So, here's my take: the short answer is "what more could you do?" Answer: nothing. But, once we peel the orange, something different emerges. Your video production work is very well done and creative. However, to judge my tastes by those of the general public may not get the answer you are seeking. For me, I find anything other than a neutral background unnecessary to listen to a music video since, for me, the music is the raison d'etre. However, the mainstream viewer, especially today, is looking for a different experience and to find out what they want may be very elusive, in the least case scenario, and impossible in reality. A person that is drawn to one of your music videos and watches the entire video has been drawn to your music . . . not the video. And, probably, is a musician or an aesthete. You don't jump up and down, wear garish clothing, stick your tongue out at the viewer or bang your guitar with the force of a jackhammer playing formulaic "licks" straight from a "How To" manual/video. So, to try to invite these people(or even those who claim to love Jazz) to your work might be an exercise in futility for the most part because the 1.5% of Jazz listeners today is, indeed, a very small audience from which to draw and when you subtract those who watch the typical Y2K junk jazz from your prospective audience, you're not left with many viewers . . . and that is the problem, not your videos. The demand element of economics is very limited, at best, and the supply side is inexhaustible.
Finally, there is an element of luck in life that touches some and avoids others despite talent. One of my early teachers for CG was a certified artist and had some success performing around the world in his early twenties. However, he was a loner and did not belong to the clique of performers in his generation who, although less talented, were making connections and knocking on doors. And, although he continued his concertizIng into his early 40's, he dropped out and started a successful music academy which he still owns today. What could he have done to promote his career? Perhaps, following the path of his contemporaries but why wasn't he noticed? It wasn't about him . . . it was about them and that's my answer to you.
Marinero
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