Heritage H-575 Gibson ES-175 I just don't get it?
This is an endless debate between Gibson and Heritage. As Jabs has pointed out (based on market facts ) Heritage Guitars retain less of their new value then a Gibson- period!
I just sold a recent "new" Gibson and actually made a few bucks- but did not lose a penny. That would not be the case with a resale of Heritage.
Additionally, as many have noted- Heritage guitars are notoriously inconsistent in build quality and sonic attributes. I can attest to this - I've had a few of them - and kept none.
However , no one can deny the value proposition and accessible price point of Heritage Guitars. For those who state "it's more or less a Gibson " are in many cases experiencing more of the "less" of that statement. But for those who were lucky enough to get a good one - they would disagree.
We are attracted to these guitars because of price, nostalgia and the whole Gibson story - but just follow the market and the dollars spent on resale gives us and idea of how they are perceived.
I still look at Heritage Guitars daily - seeking to pick up a great deal and hoping it will be a good one. They are relatively easy to flip if you buy them right as 2b has stated.
The best Heritage Guitar I owned (out of 6) was a Johnny Smith that I sold to a friend - who fell in love with it and still enjoys it to this day.
No disrespect to Heritage owners - but when we look at our head stocks, and do an ego check - we know what we're playing - but I think we know what we really want.